Updated policy: Effective November 29th 2025
This privacy policy sets out how BOYDSense uses and protects any information that you give BOYDSense when you use this website.
BOYDSense is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
BOYDSense may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
We collect certain information that you provide directly to us. For example, we collect contact information such as your name and email address.
We gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system, as well as the other information listed in the “Cookies and Other Tracking Technologies” section below.
We use the information we collect from you to:
We provide information from our Web Properties (the “Service”).
We have set out a lawful basis for processing data in our Record of Processing Activities (ROPA). The ROPA guides how we process data.
Typically we rely on one of the following basis: Consent, Legitimate Interests, Contract and Legal.
We rely on consent for activities such as cookie management and direct marketing when a legitimate interest does not apply.
We rely on legitimate interests to build relationships with our clients and to provide our services.
We rely on contract when we have entered into or are negotiating a contract with a new or existing client to provide them with services on an ongoing basis.
We rely on legal to ensure we comply with the law, for example by sharing employee data with HMRC.
You can choose not to provide us with personal data. If you choose to do this, you can continue to use the BOYDSense website and browse its pages, but we will not be able to continue a relationship without personal data.
You can block cookies by activating a setting on our cookie banner, allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the BOYDSense website and browse its pages. See the cookie section below for further detail.
You can opt-out of marketing by clicking the unsubscribe option in any marketing communications.
You can exercise your rights by sending an email to [email protected]
You have the right to access the information we hold about you. This includes the right to ask us supplementary information about:
We will provide you with the information within one month of your request unless doing so would adversely affect the rights and freedoms of others (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
You have the right to make us correct any inaccurate personal data about you.
You can object to us using your data for profiling or making automated decisions about you.
We will use your data to determine whether we should let you know information relevant to you (for example, tailoring emails or social media advertising to you based on your behaviour).
You have the right to port your data to another service. We will give you a copy of your data in CSV format so that you can provide it to another service.
If you ask us, and it is technically possible, we will directly transfer the data to the other service for you. We will not do so to the extent that this involves disclosing data about any other individual.
You have the right to be ‘forgotten’ by us. You can do this by asking us to erase any personal data we hold about you if it is no longer necessary for us to store the data for purposes of your relationship with BOYDSense or any other law.
You have the right to complain about our use of your data; please tell us first so we have a chance to address your concerns. If we fail in this, you can address any complaint to the UK Information Commissioner’s Office, either by calling their helpline or as directed on their website at www.ico.org.uk.
Or, if you are outside of the UK, you can make a complaint to your local supervisory authority. Details can be found by following this link:
https://globalprivacyassembly.org/participation-in-the-assembly/members-online/
These rights apply to all the data categories listed in the ‘Data we collect and how we collect it’ section.
We do everything we can to ensure the security of your data.
In today’s data-driven and connected world, the security of your data is more critical than ever. We recognise this and have implemented security to keep your data safe.
All staff are bound by confidentiality and will never disclose or share your data unless authorised to do so.
BOYDSense is a controller in relation to data we collect online. There are instances where BOYDSense is a processor, for example, where we process data for a client. As a controller and as a processor, we use 3rd parties to process data.
Like most companies, BOYDSense utilises 3rd parties to provide services to our customers and to store data.
These 3rd parties will be based in the UK, EEA and in some cases outside of both the UK and EEA.
BOYDSense conducts thorough reviews of all its 3rd parties, including implementing data processing agreements, where possible, to ensure that every possible safeguard is in place and that the data is secure. Should there be a possibility that data could be exposed to a high level of risk, a Data Protection Impact Assessment will be completed and will be available upon request.
Where data is transferred outside of the UK, and the EEA BOYDSense has taken steps to ensure that your data is transferred under a lawful condition or safeguard as described in the GDPR.
We may share your information, including personal information, as follows:
We may also share your information in the following circumstances:
If you would like to see a full list of processors who BOYDSense shares your data with please contact [email protected]
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.
Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy notice. You should exercise caution and look at the privacy notice applicable to the website in question.
We would love to keep in touch with you. When you provide us with your details or where we have collected your data lawfully, we will send you marketing emails to keep in touch and keep you updated on our products and services. We will also display customised advertising when you log in to your social media profiles.
These messages will be BOYDSense specific; we do not sell your data or share it with other companies for advertising purposes; your data is used only to promote BOYDSense
Our marketing messages are sent via a specialist marketing tool. You can opt-out of marketing at any time by clicking the unsubscribe link in your emails or by contacting us directly.
There will be occasions when we send administrative messages. These messages are not deemed marketing and cannot be opted out of.
Marketing and administration emails you receive from us contain a tracking pixel. This pixel lets us know things such as our email campaigns' open rates and click rates.
The pixel also lets us know if an email has not been delivered to update our records and keep them current.
When we analyse the data, we do so from an aggregated perspective, meaning that we report upon an overall number of open rates and click rates.
Our Web Properties may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
To request removal of your information from our blog or community forum, contact us at [email protected]. In some cases, we may not be able to remove your information, in which case we will let you know if we are unable to do so and why.
Our Web Properties and services are not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.
BOYDSense does not collect your payment details online or process them in any way.
How long is your data stored?
Once per year, we cleanse data to ensure that we only process the data of those individuals who have an ongoing and active relationship with BOYDSense or where BOYDSense has a legitimate interest to continue to process the data.
As part of our Record of Processing Activities, we have defined the length of time we store our data. Should your data be due for deletion, it will be erased during the yearly data cleanse.
To understand data retention in relation to your data, please contact
To further improve your online experience, we store information about you using cookies which are files sent by us to your computer or another access device that we can access when you visit our site at some point in the future.
We use several different cookies on our site. If you do not know what cookies are or how to control or delete them, we recommend that you visit http://www.aboutcookies.org for detailed guidance.
There are four main types of cookies we store – here’s how and why we use them.
(1) Site functionality cookies (necessary) – these cookies allow you to navigate the site and use our features.
(2) Site analytics cookies (statistics) – These cookies allow us to measure and analyse how visitors use the site to improve both its functionality and your online experience.
(3) Customer preference cookies (preferences) – when you are browsing on the BOYDSense website, these cookies will remember your preferences (like your language or location), so we can make your online experience as seamless as possible and more personal to you.
(4) Targeting or advertising cookies (marketing) – These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
You can manage your cookie preferences via the cookie banner here.
These are cookies that are set by this website directly.
These are cookies set on our website by 3rd parties, such as Google.
The terms and conditions shall be governed by and construed by the laws of England, and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales.
We use several different cookies on our site. If you do not know what cookies are or how to control or delete them, we recommend that you visit http://www.aboutcookies.org for detailed guidance.
More information on session cookies and what they are used for can be found here, All About Cookies
To view a list of the cookies present when browsing our site, you can right-click within the browser page, click inspect and then click application.
Should a breach of your data occur that is likely to result in harm to the rights and freedoms of you as an individual or group of individuals, we will notify you within 72 hours along with the ICO, where applicable.
BOYDSense has not appointed a statutory Data Protection Officer as we are not required to by law. However, we have committed resources to manage our compliance with all applicable Data Protection laws.
A Record of Processing Activities (ROPA), in which the lawful basis for processing all of our data is maintained. Wherever Legitimate Interests is relied upon, an impact assessment has been created, available upon demand to those whose data is included.
As of January 1st, 2021, the UK left the European Economic Area (EEA). BOYDSense has an EU base and is not required to appoint an EU representative to satisfy the EU GDPR. To comply with the UK GDPR, we have appointed the following UK representative.
The details of our UK Representative are:
Simon Browning
Recipe Design Limited
Company number 12428367.
[email protected]
This notice was created in November 2024 and is due for review no less than one calendar year from this date.
If you would like to speak to a human regarding your data, please email [email protected] and we will be happy to talk further.
Questions regarding our Privacy Policy or the practices concerning our Web Properties should be directed to [email protected] or by regular mail addressed to BOYDSense, Inc., Attn: Legal, 1001 Bayhill Drive 2nd Floor, San Bruno, CA, 94066, USA.